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Hey! It's so great to meet you.

I'm Bridget -- a passionate, driven INFJ who loves all things that are productive and creative. I'm a Christian, a wife, a first-time mom, a marathon runner, and an experienced marketing professional. 

In my marketing career, I've loved simplifying complicated topics and products in order to tell a clear story about a solution. Sometimes, I like to think of myself as a "translator."

It should be no surprise to say that creating a brand persona is more important than ever. Consumers are turned off by messaging that feels impersonal and spammy.

I want to help make your brand feel like an extension of who you are.   

I also really love puppies... just wanted to make sure I put that out there.


Full-Time Work Experience

Current

Marketing Communications Supervisor, Crossix Solutions (2014-Present)

  • Help propel the company's first strategic marketing plan, which includes public relations, published thought leadership articles, industry events, website content/creative, social media, collateral, outbound email campaigns, and proposals
  • Led 2014 full-website revamp; coordinated with creative agency, development team, and executives, resulting in a higher quality experience for users and cohesive branding & currently working on another full-site revamp
  • Have grown B2B Twitter following by 500%
  • Coordinate efforts for industry events, including prepping presentation materials, event advertisements, and speaker notes
  • Collect data from the website, email, and social channels to synthesize assumptions for strategic goals and initiatives
  • Lead "Crossix Culture Club", which focuses on facilitating cross-team camaraderie through initiatives and events

Previous

Marketing Coordinator, Insource Technology (2011-2014)

  • Developed content for sales collateral, website, social media, blog articles, quarterly internal newsletter, and personnel announcements
  • Acted as logistical coordinator for all industry events, ensuring materials were prepped for presentations

Education

Texas A&M University - B.A. Communications
2008-2011